Introducing Relayer

Unique deployments for your own audience, empowered by collective data and human ownership

The world of digital advertising is in a race to the bottom with human attention caught in the middle as collateral damage. We are re-coordinating the system for a new era for what advertising should be, built to put humans first: humans who hate ads, that live in their “for you” page, whose attention spans are shrinking daily, and value ownership in a world where the average human owns nothing. 

The current movement to avoid tracking is an extremely powerful centralizing force. The large platforms know a lot about you already. So in a way, "we're not going to let AdTech track users" = "we're going to make only ads on large platforms effective”

By building a system that is optimized for people first, Relayer can solve the biggest data coordination challenge in the past decade – merging consumer insights across a fragmented, app centric landscape. Unlocking premium publishing spaces for the world's best advertisers, and optimizing this system so what matters most to a consumer is the only thing they see. 

Not only does the current movement away from third party tracking kill opportunities to monetize with ads in a walled garden, it means ad networks are racing to zero. Users are becoming more miserable along the way and brand marketing spend is being exploited on clicks and impressions while losing their best targeting data points. All the while, humans have no say over the ownership of this data, how it's used, and the value it accrues. It’s a sea of multi polar traps.

The multipolar trap is a term used to describe a situation where self-interest compels multiple parties to act against their collective interest, leading to detrimental outcomes or even destruction.

Clicks and impressions are implemented by self interested ad networks, who care more about revenue now, than long term network value later. Bottom of the barrel banner ads are on some of your favorite websites – not because they should be there, but because publishers are reliant on the ad revenue they provide. Users block these ads because they have no other choice. Users are protective of their data – because the systems they use take but never give back high utility content. So, the system continues to grind to zero. We’re working to break publishers and brands out of the current system and promote a future where the ads are content that humans want to engage with, are rewarding, and help generate value for all parties involved.

The opposite of a trap is a garden: the only way to avoid having all human values gradually ground down by optimization-competition is to install a gardener over the entire universe who optimizes for human values.

Enter Relayer.

Relayer is the gardener that is installed into every walled garden and nurtures their growth, engagement, and revenue while putting humans first. We’re here to help applications grow their ad network, saving them time and money as well as ensuring that they are able to provide premium experiences for their users. Brands benefit from the data cross pollination, increased ability to connect with their audience, and increases in their revenue from finding the right customer at the right touchpoint. 

By building a product that refines every layer of the discovery experience on a user and publisher level, Relayer unlocks data and distribution networks that create powerful gravitational pulls. Better for brands, who look to reach users with targeted insights and controlled acquisition. Better for publishers who look to monetize and drive better engagement and growth. Better for humans, who get real, distributed ownership and value for their data + attention, without compromising their values and preferences along the way. 

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